It’s hard to believe that this semester is coming to a close. It seems like just yesterday we were split up into small groups to form our agencies for our SCVNGR project with BRAC. Our agency, Spotlight BR, has devoted all of our efforts to casting a light on all of the neat things to do at night here in the Baton Rouge area. Baton Rouge nightlife has become our forte and we are looking forward to sharing our 8-challenge trek with our class next week.
I feel that I have grown immensely in the area of professionalism proficiency. Throughout this project I was expected to meet deadlines regularly and in the process I have developed a strong loyalty to BRAC. As the design director for my agency, I found myself spending hours upon hours before Adobe InDesign to make sure every single aspect of our campaign book was aesthetically pleasing. Even after finalizing certain documents, I still found myself going back and tweaking things. Initially, I was appointed as the strategy director, but the design director, Ramon Hardy, and myself decided to switch roles. I think this was for the best. Hardy has taken his role as strategy director to a level that would have taken a lot more effort for me to reach. Moreover, I feel that I have truly grasped the essence of what a design director does and exceeded expectations that I set for myself in the beginning of this semester. I have also become quite friendly with various Adobe software programs that I know will be very beneficial to me in the PR professional world.
In addition, I now actually know what it means to work for a client. Spotlight BR was able to team up with BRAC to create a trek on the SCVNGR app that promotes Baton Rouge nightlife. Spotlight BR did everything and more to ensure that we were creating a trek that would reflect the overall mission of BRAC, which is to improve economic development of the Baton Rouge area through recruitment, retention and expansion of business and industry. I think Baton Rouge is a wonderful area, so I was thrilled to work for an organization, such as BRAC, that aims to shed light on all of the great things this city has to offer.
Check out my personal video reflection on this semester here.
Feel free to follow me on Twitter (@karen_nelson) to see what else I am up to as this semester comes to a close.